CHESTER’S^® FLAMIN’ HOT^® FLAVOUR BLASTER CONTEST (the “Contest”)

OFFICIAL RULES (the “Rules”)

This Contest is intended for viewing and participation in Canada only and shall be interpreted according to the laws of Canada. Participants must be legal residents of Canada who are at least the age of majority in their province or territory of residence at the time of entry.

1. SPONSOR: The sponsor of this Contest is PepsiCo Canada ULC (the “Contest Sponsor”). The Contest is being administered on behalf of the Contest Sponsor by Majestic Media (the “ Administrator”).

2. ELIGIBILITY: The Contest is open to legal residents of Canada, who are at least age of majority in their province or territory of residence at the time of entry. The Contest is not open to employees of the Contest Sponsor, the Administrator, and each of their respective parents, subsidiaries, affiliates and related companies, representatives, agents, advertising or promotion agencies, contest prize suppliers, any other companies engaged in the development, production or distribution of materials for this Contest (collectively, the “ Contest Parties”), and members of their immediate families (defined as spouse, parent, child, sibling, grandparent, regardless of where they live), or persons domiciled with (whether related or not), of any of the above.

3. Contest Period: The Contest begins on March 14, 2017 at 10:00 am Eastern Time (ET) and ends on April 11, 2017 at 4:00 pm (ET) (the “Contest Period”).

4. How to Enter: Visit www.Cheetos.ca/Cheeteorites (the “Contest Page”). Click on the “Play Now” button to start playing the Chester’s^® Flamin’ Hot^® Flavour Blaster Game (the “Game”). Once you complete Level 1 of the Game, you will be presented with the Contest entry form. To enter the Contest, you will need to provide your first name, last name, province or territory and email address, and confirm that you are at least the age of majority in your province or territory of residence and that you agree to participate according to the Rules. Once you have completed the above, click “Enter Now” to submit your entry (the “Entry”).

There is a limit of one (1) Entry per person per email address per day period during the Contest Period. Only one (1) email address may be used by any person to participate in the Contest. Duplication or any attempts or suspected attempts, as determined in the sole discretion by the Contest Sponsor, to exceed the maximum number of Entries or accounts per person or per email address is a violation of these Rules and may result in disqualification and forfeiting of any prize. Entrant must not create false identities, or impersonate any person or entity, or falsely state or otherwise misrepresent an affiliation with any person or entity. All Entries must be received by the date and time indicated in Rule 3.

The sole determinant of time for the purposes of receipt of a valid Entry in this Contest will be the Contest server machine(s). Automated, scripted or robotic entries are prohibited, and any use of such automated devices may result in disqualification. Proof of submission does not constitute proof of receipt.

In the event of a dispute regarding the identity of an entrant, the Entry will be deemed to have been made by the Registered Owner (as defined below) of the email address associated with the entry. “ Registered Owner” is defined as the natural person who is assigned to an email address by an Internet access provider, on-line service provider or other organization/individual that is responsible for assigning email addresses for the domain associated with the submitted email address.

5. NO PURCHASE NECESSARY. Although online access and an email account are required in order to participate in the Contest, no purchase is required. Many public libraries, Internet cafés, retail businesses and others offer access to the Internet and a number of Internet service providers and other companies offer free email accounts.

6. WEEKLY PRIZES AND WEEKLY PRIZE DRAWS. There are a total of four (4) weekly prizes available to be won. Each weekly prize consists of four (4) CHEETOS^® branded sunglasses and four (4) bags of CHEETOS CRUNCHY^® FLAMIN’ HOT^® cheese flavoured snacks (310g) (the “Weekly Prize”). Approximate retail value $36 CAD each.

One (1) Weekly Prize will be awarded for each Week in the Contest Period as provided in the chart below. The number of Weekly Prizes available to be won will diminish as they are claimed throughout the Contest Period. Limit one (1) Weekly Prize per person during the Contest. Please allow 4 – 6 weeks following verification for delivery of Weekly Prize.

For each Week of the Contest Period, a random draw (each, a “ Weekly Prize Draw”) will be conducted from among all eligible Entries received for that Week. One (1) Entry will be selected for each Week in the Contest Period as eligible to win a Weekly Prize described above.

Each Weekly Prize Draw will take place on the day outlined in the chart above at approximately 2:00 pm ET at 20 Bay Street, 11^th Floor, Toronto, ON. The odds of winning a Weekly Prize depend on the total number of eligible Entries received each Week during the Contest Period. In the event that there are no entries received for any Weekly Prize during the Contest Period, that Weekly Prize Draw will not be conducted and that Weekly Prize will not be awarded.

NOTE: Entries received in any given Week for a Weekly Prize are carried forward and are eligible for consideration for future Weekly Prize Draws. Entries received in any given Week for a Weekly Prize will be automatically entered into the Grand Prize Draw (as defined in Rule 7).

7. GRAND PRIZE AND GRAND PRIZE DRAW: There is one (1) grand prize available to be won during the Contest Period, consisting of a cheque payable to the winner in the amount of $1,000 CAD (the “ Grand Prize”). The Prize must be accepted as awarded, cannot be substituted, transferred, exchanged or surrendered for cash, except at the sole and absolute discretion of the Contest Sponsor, which reserves the right for any reason to award a substitute prize of equal or greater value, including without limitation a cash award. See Prize Claim Conditions in Rule 10. All Prize details are at the Contest Sponsor’s sole discretion.

On April 13, 2017, following the last Weekly Prize Draw, at 20 Bay Street, 11^th Floor, Toronto, ON, one (1) entry will be randomly drawn from among all eligible entries received during the Contest Period for the Grand Prize. The odds of winning the Grand Prize depend on the total number of eligible entries received during the Contest Period.

No responsibility is assumed by the Contest Group (as defined herein) for any inability for a potential entrant to successfully enter any draw for any reason. The Contest Group is not responsible for late, lost, damaged, misdirected, mutilated, garbled, illegible or incomplete entries. Proof of transmission (e.g. screenshots) and/or mailing does not constitute proof of delivery.

8. HOW TO CLAIM A WEEKLY PRIZE: If you are selected as eligible to win a Weekly Prize, you will be notified by email within three (3) business days following the draw (the “Notification”). In order to be declared a winner, a potential winner must: (i) respond to correspondence from the Contest Sponsor’s designated agent and complete the documentation outlined below within five (5) business days of Notification; (ii) correctly answer, without assistance of any kind, whether mechanical, electronic or otherwise, a required mathematical skill-testing question; (iii) sign a form of Release and Prize Claim form (the “ Release”) and return to the Contest Sponsor’s designated agent by fax or email within five (5) business days of receipt of the Release; and (iv) otherwise comply with these Rules. If a potential Weekly Prize winner fails to meet any of these requirements, he/she may be disqualified and forfeit the Weekly Prize. The Contest Sponsor may then, at its sole and absolute discretion, select by random draw another eligible entrant whom the Contest Sponsor or its representatives will attempt to contact, and who will be subject to disqualification in the same manner. The Contest Sponsor will not be responsible for failed attempts to notify any potential Weekly Prize winner.

No responsibility is assumed by the Contest Sponsor for Prizes after they have been shipped, and each winner bears all risk of loss or damages to his/her Prize after shipping. The Contest Sponsor makes no representations, warranties or conditions of any kind concerning the appearance, safety or performance of any Prize. Winner bears all risk of loss or damages to Prizes after delivery. Unclaimed Prizes will not be awarded.

9. HOW TO CLAIM THE GRAND PRIZE: If you are selected as eligible to win the Grand Prize, you will be notified by email within three (3) business days following the draw (the “Notification”). In order to be declared a winner, a potential winner must: (i) respond to correspondence from the Contest Sponsor’s designated agent and complete the documentation outlined below within five (5) business days of Contest Sponsor’s Notification; (ii) correctly answer, without assistance of any kind, whether mechanical, electronic or otherwise, a required time-limited mathematical skill-testing question to be administered by the Contest Sponsor’s designated agent; (iii) sign a form of Declaration of Compliance and Release and return to the Contest Sponsor’s designated agent by fax or email within five (5) business days of receipt of the Release; and (iv) otherwise comply with these Rules. If a potential winner fails to meet any of these requirements, he/she will be disqualified and forfeit the Grand Prize. The Contest Sponsor may then, at its sole and absolute discretion, select by random draw another eligible entrant whom the Contest Sponsor or its representatives will attempt to contact, and who will be subject to disqualification in the same manner. The potential winner may be required to furnish proof of identification that may include a driver’s license or other form of photo identification as part of the verification process. The Contest Sponsor will not be responsible for failed attempts to notify any potential Grand Prize winner.

No responsibility is assumed by the Contest Sponsor for Prizes after they have been shipped, and each winner bears all risk of loss or damages to his/her Prize after shipping. The Contest Sponsor makes no representations or warranties of any kind concerning the appearance, safety or performance of any Prize. Winner bears all risk of loss or damages to Prizes after delivery. Unclaimed Prizes will not be awarded.

10. ADDITIONAL CONDITIONS OF PARTICIPATION: By participating in this Contest, each entrant accepts and agrees to these Rules and all decisions of the contest judges (who may be employees, agents or independent contractors of the Contest Sponsor), which shall be final and legally binding on the entrant in all matters relating to this Contest including, without limitation, eligibility and/or disqualification of Entries. All Entries become the property of the Contest Sponsor and will not be acknowledged or returned. No responsibility is assumed by the Contest Group for any inability for a potential entrant to successfully enter any draw for any reason. The Contest Group is not responsible for late, lost, damaged, misdirected, mutilated, garbled, illegible or incomplete Entries. Proof of transmission (e.g. screenshots) does not constitute proof of receipt by the Contest Sponsor. By submitting an Entry to this Contest, entrants confirm their compliance with these Rules, and release the Contest Sponsor, the prize suppliers, and each of their respective subsidiaries, affiliates, shareholders, officers, directors, agents, representatives and employees, the contest judges and each of their respective shareholders, employees, parents, directors, officers, affiliates, subsidiaries, representatives, agents, successors and assigns (collectively, the “Contest Group”) from all liability or responsibility for any claim arising in connection with participation in this Contest or any prize awarded.

11. DISPUTES:

(a) residents of quebec: Any litigation respecting the conduct or organization of a publicity contest may be submitted to the Régie des alcools, des courses et des jeux for a ruling. Any litigation respecting the awarding of a prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement. Any applicable decision to be made by the Contest Sponsor affecting the conduct of this Contest are subject to a ruling of the Régie des alcools, des courses et des jeux.

(b) RESIDENTS OF CANADA, EXCLUDING QUEBEC: All issues and questions concerning the construction, validity, interpretation and enforceability of these Rules, or the rights and obligations of entrant and the Contest Sponsor in connection with the Contest, shall be governed by, and construed in accordance with, the substantive laws of the Province of Ontario without regard to conflicts of law principles. All entrants consent to the jurisdiction and venue of the Province of Ontario.

12. Any attempt by an entrant or other individual to deliberately damage any website or undermine the legitimate operation of this promotion, including but not limited to any fraudulent claims, is a violation of criminal and civil laws. Should such an attempt be made, the Contest Sponsor reserves the right to seek remedies and damages from any such individual, to the fullest extent permitted by law, including criminal prosecution. Participants engaging in any of the foregoing activities may be disqualified and will forfeit any prizes won.

13. Entries generated (or suspected to have been generated) by script, macro, robotic, programmed, or any other automated means are prohibited and will be disqualified.

14. The Contest Sponsor may, at its sole discretion and without liability, terminate the Contest in whole or in part, without notice, or modify or suspend the Contest at any time, subject to the approval of the Régie des alcools, des courses et des jeux with respect to the province of Quebec, if fraud, technical failures, including any network server or hardware failure, viruses, bugs, errors in programming, or communications or any other errors or other causes beyond the control of the Contest Sponsor corrupt the administration, integrity or security of the Contest or if any other factor interferes with the conduct of this Contest as contemplated by these Rules. In no event will the number of prizes awarded exceed the available number of prizes as specified in these Rules.

15. The Contest Group is not responsible for (and reserves the right, in its sole discretion, to correct) typographical or other errors in the offer or administration of this Contest, including but not limited to, errors in advertising, the Rules, the selection and announcement of winners, distribution of the prizes or technical malfunctions of telephone network lines, computer online systems, servers or providers, computer equipment or software, viruses, bugs, failure of personal computers and/or software and hardware configurations, or failure of any email to be received by the Contest Sponsor or a participant for any reason including but not limited to traffic congestion on the Internet or at any website or combination thereof. The Contest Group is not responsible for damage to a user’s system occasioned by participation in this Contest or downloading any information necessary to participate in this Contest. The Contest Group does not warrant that access to or use of the Contest will be uninterrupted or error-free.

16. This Contest is subject to all applicable federal, provincial and municipal laws. Void where prohibited.

17. All issues and questions concerning the construction, validity, interpretation and enforceability of these Rules, or the rights and obligations of entrant and the Contest Sponsor in connection with the Contest, shall be governed by, and construed in accordance with, the substantive laws of the Province of Ontario without regard to Ontario conflicts of law principles. All entrants consent to the jurisdiction and venue of the Province of Ontario. The Contest Sponsor’s failure to enforce any term of these Rules shall not constitute a waiver of that provision. The invalidity or unenforceability of any provision of these Rules shall not affect the validity or enforceability of any other provision. If any provision of the Rules is determined to be invalid or otherwise unenforceable, then the Rules shall be construed in accordance with their terms as if the invalid or unenforceable provision was not contained therein.

18. In the event of any discrepancy or inconsistency between the terms and conditions of these English language Rules and disclosures or other statements contained in any Contest-related materials, including, but not limited to: the Release, and/or point of sale, print or online advertising; the terms and conditions of these English language Rules shall prevail, govern and control.

19. LIMITATION OF LIABILITY: By entering this Contest, each entrant and winner acknowledges and agrees that the Contest Group: (i) shall have no liability of any kind whatsoever with respect to this Contest and/or the awarding, use or misuse of the prize, (ii) makes no warranty, guaranty or representation of any kind concerning the prize, (iii) disclaims any implied warranty, and (iv) is not liable for injury, loss or damage of any kind resulting from the entrant’s acceptance, use or misuse of the prize or otherwise from such entrant’s participation in this Contest.

20. PERSONAL INFORMATION AND PUBLICITY RIGHTS: Unless entrants otherwise indicate, the personal information collected, used and disclosed by the Contest Sponsor about entrants in the course of this Contest will be used by the Contest Sponsor for the administration of the Contest and prize fulfillment. The Contest Page is hosted on servers in the United States, and the personal information you provide may therefore also be subject to the laws of the United States. For further information about Contest Sponsor's privacy practices, please see the Contest Sponsor's Privacy Policy at: http://www.pepsico.ca/en/Privacy-Policy.html .

By participating in this Contest or accepting a prize, you agree to the Contest Sponsor's use of your name, city/province of residence, picture, biographical information, statements, voice and likeness in any advertising and publicity the Contest Sponsor may conduct relating to the Contest in any media or format, whether now known or hereafter developed, including but not limited to the World Wide Web, at any time or times in perpetuity, without further compensation or notice.